J&B Home Developments
J&B Home Developments is a home renovations company based in Kent. They are a team of specialised tradesmen who value high-quality standards and always strive to put the customer first.
They’re a new business in the home renovations space but have launched with a bang, stacking up the 5 star reviews and landing some big contracts since launching.
Project Highlights
Professional online presence
J&B had no visual identity or online presence but they walked away with a sleek, professional brand and website. It builds trust with potential customers who value high-quality, qualified tradespeople.
Job enquires & big contracts
Since launching their website, J&B have been steadily building up their portfolio of work, landing clients, gaining consistent 5 star reviews and even securing big contracts for large domestic projects.
Standout & memorable branding
J&B’s branding allows them to stand out in a competitive industry. It looks professional on their work uniforms and decals on their work van to help build brand recognition with customers.
SEO optimised website
Through keyword research and SEO optimisation, their website was built with local SEO best practices in mind. As their brand grows, their website can show up when people are searching for their services.
Project Goals
When Lewis & Luke first came to me, they knew they wanted to launch their business with a memorable and bold brand to help them stand out in a competitive market. They also knew they needed a website that:
Positioned them as qualified professionals that clients can trust.
Stood out amongst competitors and showcased some of their best work.
Was easy for potential clients to reach out and enquire about a free quote.
SEO optimised so they could be found by clients searching for their services locally.
The “Before”
Before working together, J&B Home Developments were getting organised for launching their business but had no visuals, branding or website. They had registered their company and were ready to start trading but knew they needed branding for their uniforms, van and online presence in order to show up as professionals when they started trading.
Branding
For J&B Home Developments’ branding, I decided to go for a sleek yet bold navy and orange colour scheme so they could stand out but also look professional.
The logo was also designs to represent a house and an extension, subtly representing their work in a distinct and memorable way. This was particularly important when being printed on the side of their van and on their work uniforms.
Website & Local SEO
Keyword research was an important phase in J&B’s website development as we realised that “Home Developments” was not an appropriate keyword to target, despite it being their brand name. That is because “home developments” typically is used when searching for new housing estates, whereas “home renovations” was more typically used to describe their services. The keyword research phase therefore allowed us to properly optimise their website so it can be found when clients are searching for their services.
When designing the website, I focused on a modern design and easy-to-navigate website structure that directed people towards getting in touch via the contact page. I particularly wanted to emphasise their expertise and qualifications, positioning them as professionals within their field.
The Results
Professional online presence
J&B had no visual identity or online presence but they walked away with a sleek, professional brand and website. It builds trust with potential customers who value high-quality, qualified tradespeople.
Job enquires & big contracts
Since launching their website, J&B have been steadily building up their portfolio of work, landing clients, gaining consistent 5 star reviews and even securing big contracts for large domestic projects.
Standout & memorable branding
J&B’s branding allows them to stand out in a competitive industry. It looks professional on their work uniforms and decals on their work van to help build brand recognition with customers.
SEO optimised website
Through keyword research and SEO optimisation, their website was built with local SEO best practices in mind. As their brand grows, their website can show up when people are searching for their services.
Luke Haffenden
“Freya assisted us through all the stages of the process which was fantastic as this was the first company I opened so I was quite green to the process. She ensured the website compliance was correct, a sleek design and clear and obvious format regarding our services.
I highly recommend Freya and I am sure I will be in touch in the future for my other businesses when we decide to build them up.”
Your new business deserves a professional and memorable brand and website that builds trust with customers.
If you’re looking to launch your new business and start landing clients who love what you do, then let’s work together.
Check out my services page to see how I can help you land more clients with your website.