Launching the Freya Padmore Web Design Shop
Writing this feels like a long time coming but I am so excited to finally be able to announce, the Freya Padmore Web Design Shop is officially live.
In fact, it’s actually been live for a couple of months now but I realised I never “properly” announced it. While the moment has passed, I still wanted to share it here on the blog and take a moment to reflect.
As a business owner, you probably relate to what it feels like to be going through the motions, creating, building and never actually taking time to reflect and look back on what works. And I’m the exact same!
So while I’m maybe not so good at reflecting back after something happens, I am bloody good at tracking things as I go. In fact I create a system/process for pretty much everything I do in my business. From my client project management, through to website builds and the checklists for my webinars - I have it saved and stored!
It wasn’t until I started speaking to people in my community, getting to know other business owners, that I discovered that is NOT a skill/thing that other business owners do. I’m a bit of a black sheep in that sense.
It was this realisation, partnered with my overarching goal to support as many women in business as possible, that birthed this online shop and I am so excited to properly share it with you.
What will you find in the shop?
Through realising one of my strengths in business is systems and processes, I decided to share those exact systems and process with you inside my shop.
Just to note: EVERY SINGLE ONE of these products is something I genuinely use in my business. They keep me organised, sane and stop me from having to remember all the tiny details and to-dos.
I thought I would share a quick breakdown of product here for you so you can get a feel for the types of things I offer:
Notion Planner
This is my holy grail of client management and I’ve created two versions - the client hub for online service providers and the client hub for website designers.
This Notion template is all about making your processes rinse and repeatable, all the way from discovery calls, through to onboarding, delivery and offboarding.
It even includes my client-facing dashboard that all of my web design clients get access to where we manage everything for their project in one place and I’ve had so many compliments about how organised it is.
This Notion dashboard is my baby and there is no holding back. You’ll get my exact discovery call script, my onboarding process, my offboarding checklist - everything!
Website Launch Checklist
The website launch checklist is something I created specifically after speaking to a few biz owners who DIYed their websites but they were scared to properly launch it.
It’s there to help give you confidence that you’ve thought of everything, that your website is good to go and you’re all set for launch.
I know what the nerves feel like before launching something (hello unofficial launch of this shop,) so I hope this checklist will help give you the confidence you need, knowing that you have everything covered.
Once your website is live, you might also like this blog post about looking after your website once it’s live.
Host Your Own Webinar Kit
I LOVE hosting a webinar but after setting up the tech for my clients and then for myself, I realised just how much thought goes into hosting a webinar. It’s way more than just some pretty slides and a quick email sequence - there’s a whole lot of tech, automations and planning that goes into it.
But of course, my hyper-organised brain needed to systematise this and that is exactly how I created The Host Your Own Webinar Kit.
It includes:
High-converting opt-in page copy
A gorgeous Canva slide deck
Email templates for confirmations, reminders and replays
A KPI and goal tracker
A complete workflow and checklist for ALL the tech and steps you can’t afford to miss.
From sign-ups to follow-ups, this kit gives you everything you need to host a polished, profitable webinar with ease and confidence.
Lead Tracker For Service Providers
This is a bit of a rogue one because it isn’t especially techy or website related but its something that all business owners need to do: track their leads.
I created this lead tracker for my own business because I realised I was having sales converstions with people and they just slipped through the cracks. I forgot to follow up, they ghosted, whatever the reason - but it was a missed opporunity.
However, business growth is about more than just leads and clients. It’s also about relationships. That’s why this particular lead tracker is 3-in-1.
It also helps you to track your network and relationships - people you’d love to collaborate with or do market research with, or simply support. People who maybe aren’t your ideal clients but you' want to nurture this relationship.
And lastly it also has a tab for past clients. This is the secret sauce of this tracker. Because it’s all well and good going after new clients all the time, but past clients are way more likely to work with you again. So I created this tracker to keep up with past clients, remember to ask for testimonials, referrals and ask about follow up projects too.
The Content Repurposing Tracker
Putting it on the table - social media feels like the bane of my business owner life. (I’m not alone in that right?)
Because of the constant stress of having to come up with new content ideas, film new videos, be everywhere - I created this Content Repurposing Tracker to help me keep track of all the content I have created in the past and where I have published it. That way, when I create one reel, I also remember to post it on TikTok and Pinterest and LinkedIn etc…
No more having to come up with new content ideas and no more spending 30 minutes on one video for it to barely be seen on IG’s algorithm.
The Ultimate Monthly Business Review
This was actually the very first product I created in the shop and it came from a conversation with my accountability buddy. I quickly realised she had no system for setting goals, tracking her finances and assessing her business performance every month. This sounded crazy to me but I quickly realised it was my hyper-organised brain that meant I was one of a few who had an end of month system like this.
Hence, I decided to share the exact end of month review I use for my own business. It includes a finance tracker with yearly tax estimation, monthly goal setting workbook with prompts to reflect back on last month’s goals, and a sales and marketing KPI tracker. This part is especially important because it truly helps you to step into that CEO mode and measure what truly matters. Things like number of enquires, conversion rate, website analytics, social media stats… you get the gist.
Together, all of these things help you to make informed decisions about your business, spot growth opportunities and stay on track with your goals.
I love the 1st of the month because of this very system and if you want to learn more about my monthly review process, I wrote a whole blog post on it which you’ll love.
Wrapping Up
It’s taken me a while to officially launch the online shop but I am incredibly proud of all the products I have created. They are all systems and processes I GENUINELY use in my own business and I know will help you so much as well. I hope there is at least one thing here that will speed up your systems, save you some time or give you the confidence you need to do the thing. You’ve got this, I believe in you.
Your cheerleader,
Freya
